The Complete Poultry An ISO Certified 9001:2015
We are scaling to a ₹200 crore business by 2030 through:
- Revenue Growth: Starting with ₹50 lakh monthly revenue (₹6 crore annually), growing 20% monthly to ₹16.25 crore MRR (₹195 crore annually) by 2029, exceeding ₹200 crore with 100+ outlets.
- Product Diversification: Expanding Jhatka chicken and mutton offerings (fresh, frozen, cooked) with Tandoori and Chinese specialties, boosting margins (5% fresh, 50% frozen, 30% raw, 60% cooked).
- Franchise Expansion: From 8 current outlets to 1000, driving sales via 50 franchises by 2027 and 100 by 2029, then accelerating nationwide.
- Market Penetration: Targeting the ₹8,100 crore Jhatka market, converting 6-7.5 crore households with our unique farm-to-fork model.
Join us in redefining Jhatka non-veg excellence!
Market Analysis: Unleashing the Poultry Revolution with Growvet FreshPik!
The Indian poultry industry is poised for an explosive boom, fueled by a population of over 1.3 billion and a skyrocketing demand for chicken products—making it a goldmine for a dynamic chicken store chain! Traditional poultry shops dominate the scene but falter with inconsistent quality, poor hygiene, and a lackluster shopping experience, leaving customers frustrated and food safety concerns unresolved. Enter Growvet FreshPik, ready to shatter these barriers with a powerhouse franchise model that guarantees top-notch quality across every outlet!
Our game-changing value proposition? Fresh, hygienic Jhatka poultry products with ISO 9001:2015 and FSSAI certifications, setting a new standard for cleanliness and customer delight. By offering a unique, convenient shopping experience—both in-store and online via Swiggy/Zomato—we’re not just competing; we’re redefining the market. Targeting a ₹8,100 crore Jhatka segment within this booming industry, we’re set to dominate with 1000 stores, starting with 50 by 2027, and deliver a ₹200 crore business by 2030. Get ready for a poultry revolution!
Competitive Advantage
1. Quality and Freshness: Growvet FreshPik will source chickens from certified farms, ensuring that our products are of the highest quality and freshness. We will prioritize animal welfare and implement strict food safety procedures from farm to store.
2. Convenience: Our franchise stores will be strategically located to provide convenient access for our customers. We will also offer online ordering and delivery services, catering to the increasing demand for convenient shopping options.
3. Customer Service: Growvet FreshPik will prioritize exceptional customer service, providing a pleasant and memorable shopping experience to our customers. Well-trained staff will assist customers, ensure cleanliness, and answer any queries they may have.
4. Branding: We will create a strong brand identity that communicates freshness, trust, and reliability to customers. This will be achieved through consistent branding, marketing campaigns, and an attractive store design.
Marketing and Sales Strategy
1. Franchise Expansion: We will actively seek potential franchisees through targeted marketing campaigns, industry events, and professional networks. Our franchisees will undergo a thorough selection process to ensure they align with our brand values and business goals.
2. Local Marketing: Each franchise store will have dedicated marketing efforts that target the local community. This will include promotions, discounts, loyalty programs, and partnerships with local businesses.
3. Digital Presence: A robust online presence will be established through a user-friendly website, social media platforms, and online advertising. Online ordering, delivery services, and customer reviews will also be integrated into our digital strategy.
Operational Plan
1. Franchise Support: We will provide extensive training and ongoing support to our franchisees, ensuring they understand our business model, operational procedures, and customer service expectations.
2. Supply Chain Management: We will establish strategic partnerships with local poultry farmers and suppliers, ensuring a consistent supply of quality products. Regular quality control checks and audits will be conducted to maintain our high standards.
3. Store Operations: Each franchise store will have standardized operating procedures, ensuring consistency and quality across the network. We will use technology to streamline operations, manage inventory, and track sales.
Financial Projections
To achieve our goal of 100 franchise stores, we estimate an initial investment of INR 50 crores over the next five years. Our revenue projections are based on a conservative estimate of an average monthly revenue of INR 12 lakhs per store. With the growth of our franchise network, we anticipate increasing revenue and profitability year on year.
Conclusion
Growvet FreshPik aims to be a leading chicken store chain in India, offering fresh, high-quality products and exceptional customer service. Through our franchise model, we will expand our network to 1000 stores by prioritizing quality, convenience, and customer satisfaction. By redefining the chicken store experience, we will establish a strong presence in the Indian market and become a trusted brand for chicken products.
5 Rating Certificate by FSSAI Department
Hygiene Rating | Excellent Rating
Call for Bulk Order : 8082169002
For Distributor
Welcome to freshPik outlet
Fresh Pik is a one stop shop for all your fresh and processed chicken & Mutton needs. We sell fresh, hygienic and tender fresh & processed chicken & Mutton and a wide variety of ready to eat products to cater to every requirement.
Intrested in FreshPik Franchise?
Hours
Open today | 09:00 am – 05:00 pm |
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